September is literacy month in BC, and Decoda Literacy Solutions is holding a Raise-a-Reader fundraising week on September 17-24th. We invite you to join us in celebration by taking part in the activities described below and/or donating to the program. You can also donate or purchase socks year-round.

What is the Raise-a-Reader Campaign?

The Raise-a-Reader campaign is a fundraising initiative created by the Vancouver Sun newspaper in support of family literacy programs in BC. It is operated by Decoda Literacy Solutions: BC’s provincial literacy organization.

It exists to empower today’s children and families with the tools to improve their reading, writing and verbal skills, which are the foundations for lifelong learning that significantly improves their quality of life and socioeconomic well-being.

Raise-a-Reader supports BC organizations that provide community-based literacy programs covering a wide range of program types. They include small group or one-on-one tutoring for children or adults, programs for families or seniors, workshops, seminars, and one-time events that provide information and raise awareness about the importance of literacy. Examples of such organizations includes the Canucks Family Education Centre, the Family Services of Greater Vancouver, and the Burnaby Neighbourhood House.

Ways to get involved:

1. Donate

You can donate at and select the specific community in BC where your funds will go to.

2. Sock It To Literacy

Purchase a pair of Blue Sky Clothing’s Merino Wool Socks for Literacy (starting at just $4.99) online or at one of its nine retail locations in BC. Proceeds from every pair sold goes to support local literacy programs.

3. Literacy Connects Us Coloring Contest

Enter the “Literacy Connects Us” draw by colouring this beautiful drawing by Tricia Aviss, and emailing it to or posting it on social media using the hashtag “#LiteracyConnectsUs” by Sept 31, 2021. Please be sure to read the full contest criteria here. Five randomly drawn prizes will be awarded: four individual prizes of one $50 Indigo gift card each, and one class prize of a $200 Indigo gift card.

4. Team Trivia Challenge

Register for Decoda’s “Team Trivia Challenge” with a donation here and join with a group of 2-6 players on September 21, 7:00 to 8:30 pm PST on Zoom. Important event instructions can be found here, and more details will be provided once you register.

For more information on all of the involvement options above, please visit